BCST - Broadcast International, Inc.

[Hot Christian Stocks]

BCST - Broadcast International, Inc.



About Broadcast International
Broadcast International is a leading provider of managed media services, including digital signage, live and on demand video, and streaming.

BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/performance benefits for existing applications such as HD video.

Broadcast International is a public company (OTC Bulletin Board: BCST.ob - News) headquartered in Salt Lake City, UT. For more information, visit: www.brin.com and www.codecsys.com.

Contact Info
7050 South Union Park Center
Suite 600
Salt Lake City, UT 84047

Website: www.brin.com
Phone: [phone]
Email: [e-mail]

www.otcmarkets.com/stock/BCST/company-info



ROD TIEDE, PRESIDENT AND CEO
As President and CEO of Broadcast International, Rod Tiede is responsible for fostering the vision, directing the overall management and providing progressive leadership for the company. After obtaining a Bachelor of Science Degree in Industrial Engineering from the University of Washington, Rod gained invaluable retail technological experience with Safeway Corporate offices. While at Safeway he was responsible for launching the Safeway Satellite Network. Since 1988, Rod has been instrumental in directing the worldwide reach of Broadcast International during its early years. Through his innovation and tenacious management style, Rod has insured BI’s growth as its Director of Sales, Vice President and General Manager, and now as President and CEO. Rod’s continued forward-looking strategy has made BI a preferred international technology integrator.

www.brin.com/company/management-team/

The CodecSys Software Platform, named for “a system of codecs,” represents a new generation of video optimization technology

The patented multi-codec compression, open software framework, and robust set of APIs, makes for a seamless integration with core video management systems across the network. The combination of these revolutionary features results in a compression technology that cuts bandwidth needs by up to 75% compared to traditional MPEG2 encoding technologies and eliminates proprietary, hardware-based appliances from the video optimization landscape.

In a universal encoder, the most difficult scenes are compromised at the expense of ensuring the main-stream content is processed. BI’s patented multi-codec technology shatters that antiquated paradigm.

As a video stream—whether live or file-based—is ingested into the framework, an artificial intelligence engine determines which codec should be used to optimize the content of each specific scene. When a scene is complete, that particular codec is quickly torn down and another is launched in its place that is better suited for the next scene.

By analyzing each video stream, reviewing the onboard codec library, the best suited codec instantiation is selected to encode a particular video frame or sequence. At the end of the sequence, CodecSys then re-mixes the output into a standards-based H.264 stream.

With this codec switching on the fly—CodecSys delivers better performance at the lowest possible bandwidth. Exploiting the best attributes of each codec enables up to fifty percent reduction in bandwidth compared to single-codec MPEG2 solutions.



Open Software Framework

CodecSys open software architecture is codec agnostic and can readily accommodate new standards and codecs as they become available, virtually eliminating the hassle and expense of replacing hardware each time a new or upgraded codec is needed.

CodecSys currently supports the H.264 standard, MPEG2, and many other file formats. With its Service Oriented Architecture (SOA)—CodecSys is easily customizable and adaptable to your specific environment and can be integrated into any phase of a video asset’s workflow.

IRT Report – CodecSys is Best of Class Encoding

The Institut für Rundfunktechnik (IRT) has released its results of independent testing and validation of CodecSys™. Through a series of objective test metrics, and in comparison with leading hardware-based encoders, the IRT showed CodecSys to be the leading encoder solution on the marketplace in several categories. When assessed in the context of software encoders, CodecSys is recognized as best in class.

Over-the-Top (OTT ) Turn-key Solution - Case Study for Multicable

Multicable is a prominent cable services provider offering triple play services of cable programming, voice/telephony services, and internet data services to Rosarito, Baja California and other areas of Northern Mexico.

[Hot Christian Stocks]

LAS VEGAS, March 7, 2012 /PRNewswire/ -- Broadcast International (BCST.OB) announced today the deployment of a "first-of-its-kind" digital signage network by Zions Bank. The network -- driven by an enhanced version of the Company's MMS (Managed Media Service 2.5) Platform -- replaces virtually 90% of the institution's printed marketing collateral with a digital solution consisting of digital signage and posters, tablets, and music with messaging. The network also has the ability to deliver training and internal communications via live video and video-on-demand to associates. The announcement was made public on the opening day of the Digital Signage Expo (DSE) where MMS 2.5 is being demonstrated in Broadcast International's Booth 829.
"Zions wanted to enrich their customers' experience beyond the typical passive screens located behind the teller," said Rod Tiede, President and CEO. "Together we designed a digital marketing and merchandising network that attracts the customer the moment they enter the bank via brilliant digital posters featuring mobile interactivity. We keep the customer engaged with well-placed tablets designed to attract, and offer a personal navigation experience, and large screens focused on branding and the community. Branch Managers or other authorized personnel even have the capability to add content to the playlist by leveraging our local insertion feature. Overhead music, as well as strategic branding and marketing announcements are used to provide a privacy curtain and improve both customer and associate satisfaction."
Marilyn Taylor, Vice President of Marketing, commented that "This network has allowed us to achieve all of our objectives including cost reductions associated with marketing collateral print and distribution, improved awareness and recall, and increased customer and employee satisfaction."
This entire solution, consisting of software, equipment, screens, network, management, installation, analytics, and field services, is provided as a turn-key managed service with a single point of contact to facilitate ease-of-operations and reduce costs.
About Broadcast International
Broadcast International is a leading provider of managed media services, including digital signage, live and on demand video, and streaming.
BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/performance benefits for existing applications such as HD video.
Broadcast International is a public company (OTC Bulletin Board: BCST.ob - News) headquartered in Salt Lake City, UT. For more information, visit: www.brin.com and www.codecsys.com.
Forward-Looking Statements
All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.